MONDAY EDITION

OCT 5 / 29 DAYS OUT

1. LEADING OFF

Happy Monday! Twenty-nine days to go.

As of mid-September, Republicans and their allies had booked more than $557 million in ads across the nine most competitive Senate races, compared with $343 million for Democrats. 

And as the month progresses, those numbers are only going to get bigger.

So should Democrats be worried? A reader in Phoenix asked us exactly that, and the answer turns out to depend less on how much money gets spent than on who's spending it. 

It might also help explain how a Pennsylvania Democrat climbed our rankings in a week when a Republican super PAC outspent his allies nearly three to one.

The other thing to know about this week: there are a lot of debates, and nobody's paying for that airtime.

Below, you'll find our answer to Caucus member Doug's question, this week's debate schedule, the Iowa district that jumped 13 spots on our Top 25, and the House Democrats who raised a full campaign's worth of cash in three months.

— Elias Isquith

2. THE WEEK AHEAD

It's debate week, with candidates in six of the year's biggest races, across four states, sharing a stage. All times are Eastern.

Tuesday:

Wednesday:

Thursday:

  • In Michigan, Democrat Abdul El-Sayed and Republican Mike Rogers debate at 7 pm.

  • In Georgia, Democratic Senator Jon Ossoff and Republican Rep. Mike Collins will debate at 7 pm.

  • And back in Maine, Collins and Jackson are supposed to do it all over again.

So who's playing offense? Jackson and Turek, both running for Republican-held Senate seats we rate as Toss Ups, and Bottoms, who'd be the first Democrat in Georgia's governor's office since Roy Barnes left it in 2003.

The other three are on defense. El-Sayed and Benson are each trying to keep a Michigan seat in Democratic hands, and so is Ossoff in Georgia, though his race is the one out of the six we no longer consider competitive because he’s up significantly.

If you have to choose, I'd recommend watching the challengers. A Democrat defending a seat mostly needs a debate to be boring; to a challenger in a Toss Up race, few things could be worse than to fail to make an impression.

3. A FULL CAMPAIGN’S CASH IN THREE MONTHS

Campaigns don't have to tell the FEC what they raised from July through September until October 15. At least 13 House Democrats didn't wait.

Cait Conley led the pack, raising $5 million in three months to take on Republican Rep. Mike Lawler in New York's 17th District, a Toss Up. For scale: in 2022, the average first-time House candidate raised about $2.9 million over an entire two-year cycle.

Two other Democrats in our Toss Up category beat that average in a single quarter: Bobby Pulido, who raised $3.4 million in Texas's 15th, and JoAnna Mendoza, who raised $3.3 million in Arizona's 6th.

To find out which two Colorado challengers just raised a combined $4.7 million, read Russell Payne's full story at The Caucus.

4. IOWA JUMPS 13 SPOTS

This week's biggest mover on our Top 25 is Iowa's 1st District, up from 20th to seventh after we moved it to D Advantage. Democrat Christina Bohannan raised $2.7 million last quarter against Republican Rep. Mariannette Miller-Meeks, and outside groups on the two sides finished the last week of September within $170,000 of each other.

Pennsylvania's 7th got the same upgrade and climbed to fourth, even though Republicans are spending more there. The Congressional Leadership Fund put $1.1 million against Democrat Bob Brooks in a single week. Every Democratic group in the district combined spent $388,000.

Reminder: Democrats need a net gain of three seats for a House majority.

CAUCUS+ TOP 10 · WEEK 4 · 4 WEEKS OUT
1
UT-01 Ben McAdams
vs. Riley Owen · open, redistricted
Safe D
2
CA-01 Mike McGuire
vs. James Gallagher · redistricted
Safe D
3
NJ-07 Rebecca Bennett
vs. Tom Kean Jr.
D Advantage
4
▲3
PA-07 Bob Brooks
vs. Ryan Mackenzie
D Advantage
5
▼1
NE-02 Denise Powell
vs. Brinker Harding · open
D Advantage
6
▼1
CA-48 Marni von Wilpert
vs. Jim Desmond · open, redistricted
D Advantage
7
▲13
IA-01 Christina Bohannan
vs. Mariannette Miller-Meeks
D Advantage
8
▼2
NY-17 Cait Conley
vs. Mike Lawler
Toss up
9
▼1
AZ-01 Amish Shah
vs. Jay Feely · open
Toss up
10
▼1
VA-02 Elaine Luria
vs. Jen Kiggans
Toss up
▲ toward a Democratic flip, ▼ away. See all 25 →

To see what happened in the Ohio district where Republicans dropped $4.9 million last week, read the full rankings at The Caucus.

5. READER QUESTION: WHY CANDIDATES PAY LESS

Doug G. in Phoenix asks: 

❝

"Can you explain the difference between the cost of candidate TV ads and super PAC TV ads? I know candidate ads are cheaper, but why? And how much cheaper? Does it mean we shouldn't be worried if there's millions in super PAC ads coming in a race?"

Thanks, Doug, for a great question that helps explain one of the underlying structural realities of how campaigns work in the U.S. today.

To answer the last part of your question first, a cliché in politics — but a useful one — says, "worry about everything, panic about nothing." 

Should the possibility of a wave of last-minute super PAC money concern Democrats? Absolutely.

But here's why it shouldn't cause anyone to spin out.

Federal law gives candidates a discount. For the last 60 days before a general election, TV stations have to sell candidates airtime at the lowest rate they charge any advertiser for the same kind of slot. This year, that window opened on September 4.

Congress wrote that rule in 1971, when TV ads were driving up the cost of running for office. The goal was to make campaigns cheaper and give candidates better access to the airwaves.

The key thing here is that the law only covers candidates. Super PACs, which came along decades later (and are legally independent of the campaigns they support) get no discount. And the costs add up.

Rates depend on the station, but ad buyers generally put the gap between what candidates and super PACs pay at two to three times.

For example: In the first week of September, a Portland, Maine, station charged Senator Susan Collins's campaign $2,200 for a 30-second spot during "Wheel of Fortune." A super PAC backing her paid $10,000 a spot that same week, without a guaranteed airdate.

So, yes, there's going to be last-minute spending. And you'll likely see some eye-watering numbers. But those numbers will be so big, in part, because the super PACs are paying a major premium.

One more thing to keep in mind: there's only so much airtime, and a big enough outside buy can crowd a candidate off the air anyway. That's why we moved New Hampshire's Senate race to Toss Up last week, even though Democrat Chris Pappas has out-raised Republican John E. Sununu more than three to one.

Have a question of your own? Send it to [email protected].

6. IN THE NEWS

— A new InsiderAdvantage poll has Republican Senator Ashley Moody up seven points on Florida Democrat Angie Nixon, whose campaign is betting on small donors and its ground game to make up the difference. (The Caucus)

— Maryland Representative Jamie Raskin, the top Democrat on the House Judiciary Committee, is investigating how Amazon, Google, Meta and Oracle use nondisclosure agreements to keep local officials quiet about data center projects. (The Caucus)

— Latino voters now favor Democrats for Congress 59 to 35 percent in a new NBC News/Telemundo poll, twice the margin Democrats had at this point in 2024. They're still split down the middle on the Democratic Party itself, though. (NBC News)

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